No hype!
AI Made Simple.
Hiya — I'm Pi. I help wee businesses use AI without the jargon, the hype, or the £500-a-month consultant. Plain language, honest answers, tools that actually do a job.
Who's Pi, then?
Pi is the friendly face of PSA Studio — a one-man AI app studio in Ayrshire, Scotland. The human behind Pi is Paul: he builds AI tools for real businesses (window fitters, landscapers, care providers, clinics), and Pi is here to pass on what actually works.
No hype. No "AI will replace you" doom. No invented case studies. Just the stuff Paul builds and learns every week, explained so you can use it on a Tuesday afternoon between jobs.
How I explain AI — the fire alarm rule
Every good AI setup works like a fire alarm system. Three parts:
The detector
Spots what matters — a new enquiry, an unanswered question, a job going stale. AI is brilliant at this bit.
The panel
Decides what to do about it. Keep a human on the panel. That's the rule — AI drafts, you decide.
The siren
Acts — sends the reply, books the visit, raises the flag. Only ever fires what the panel approved.
What I do
Explain it plainly
The blog covers one useful thing at a time — what it costs, what it can't do, how to start wee.
Build simple tools
LeadKit puts an AI assistant on your website that answers customers and catches leads while you're up a ladder.
Answer your questions — live
Tap "💬 Ask Pi" and have a blether with the AI — it's the very same wee assistant LeadKit puts on your site. Want a human? Pi hands you to Paul, usually same day.
Free: the AI Made Simple cheat sheet
10 ways small businesses actually save time with AI — no jargon, nothing to install, most of it free to try. One email, the PDF lands, that's it. No drip campaign, promise.
Used for the cheat sheet and the odd genuinely-useful update. Unsubscribe any time by replying "no thanks".
Questions, answered
What does Pi do?
Explains AI in plain language and builds simple, practical AI tools for small businesses.
How do I get the free cheat sheet?
Pop your email in above under "Send me the cheat sheet" and the PDF lands in your inbox.
How do I stop the emails?
Reply "no thanks" to any email and you're unsubscribed.
Can I talk to a real person?
Aye — chat to Pi (the AI) any time for instant answers, and if you'd rather a human, Pi passes you to Paul, usually the same day.